DO NO.1 SEOCreated by a senior SEO workers, Our main research SEO techniques.

Author: NO.1 SEOI’ve talked about campaign tracking via Google Analytics before, so I won’t bore you with the mechanics of how to create these links so they don’t look ugly. But do read that article if you need a refresher course. After you have a good system in place for adding campaign tracking codes to your URLs, the most important thing you can do is remember to use them on everything!

While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show up as “Direct Traffic.” Do you ever wonder where they came from? I know that I do!

Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion?

So here are 5 categories of links that you may not have thought about tracking, but should be:

1. Article Bio Links

You all know the power of writing content such as guest articles for other websites, blogs and newsletters in your niche, but are you tracking those links? While you can see the referring URL in your analytics when they come from a specific website, you can get more granular with your analysis when you have added tracking codes to the links back. For instance, with tracking codes in place, you can see which articles, in general, referred the most traffic to your site regardless of where they were posted.

2. Offline Marketing

You should of course have specific tracking URLs for any offline advertising you do in radio, TV, newspapers and magazines. But remember to add tracking codes to your links from other places where you’re able to list your website URL, such as business cards, classified ads and telephone book ads. Does your business have a sign? How about a tracked URL there? Have a VW Beetle wrapped as a roving ad for your website? Use a tracking URL. Give your website address out on the phone a lot? Provide a tracking URL.

3. Specific Words or Graphics Within Your Website

Do you have call-to-action buttons or text links on various pages of your website where you’re trying to elicit a specific response from your site visitors? Are you measuring them? For instance, on our website we have an image prominently featured on every page. It rotates between a call-out to subscribe to the High Rankings Advisor newsletter and one that provides more info on our low-end SEO website review. Because I look at the site every day and am not part of our target audience, I’m basically blind to the images.

For a long time I assumed that most who visited our site would never click those images. Well, you know what they say about ASSuming things! After I added tracking codes to those images, I learned that people do indeed click them, and about 75% of those who click the newsletter image end up following through and subscribing. And more than 5% of those click to the SEO review page and fill out our contact form for more information. Hardly what I would call blind!

4. Email Signature Links

Most of you have at least one link to your website in your email signature that goes out in most every email you send. But how many of you are tracking whether anyone clicks on them or not? I know that I rarely click on other people’s email signature links. With that in mind, I was curious whether mine ever get clicked, so I appended them with some campaign tracking codes. Turns out they don’t get too many clicks (just 8 this past month), but keep in mind that I don’t have any sort of call to action in my signature, as some do. It would be fun to experiment with different offers in the signature to see how those fare.

5. Social media status update

In my article, a cover of the above, so I will not repeat here, but do not want to leave it, because any contact, you call and added to Facebook, or LinkedIn to stay in the tracking code should be updated. Media hits from the community often have no reason to recommending a lot, so that movement tracking to measure the effectiveness of the best choice. Remember to use the tracking URL link in your profile return to your site, so you can easily know which profile to bring the actual site visitors, which do not.

Only the movement (or tracking code attached to any and all URLs you can quickly and easily know what is the media, bringing visitors to your site, and see what actions they do not), once to get there!